About Us

CB New Homes is a premier full–service condo and townhome sales, apartment leasing and marketing powerhouse, earning the trust of many of the area’s most prominent homebuilders and more than 50 awards from the NJ Builders Association and the National Association of Home Builders.

“Understanding the wants and needs of the consumer is the cornerstone of our success.”
– David Schoner

Our Team

Ingenuity.  Experience.  Results.

For more than 30 years, CB New Homes has consistently been recognized as one of the leading sales and marketing organizations in the homebuilding industry. We provide extensive research and product development consultation for homebuilders and devise and manage sales, leasing, and marketing programs for new home communities in New Jersey, New York, Connecticut, Long Island, and Philadelphia. With time-tested tactics and our eye on current market trends, we partner with developers to create successful, award-winning new home communities.

David Schoner

Vice President | David.Schoner@coldwellbankermoves.com

  • A real estate professional for more than 20 years
  • Specialist in market research and marketing of new homes and land
  • Former president of Schoner Research; owner of the New Jersey Home Guide
  • Media Excellence Award, Marketing Director of the Year – NJ Builders Association, 2014, 2015, 2016, 2018
  • Featured in New York Times, Money Magazine, Builder Magazine on market trends, pricing and style
  • Member of the National Association of Home Builders, The Sales and Marketing Council, New Jersey Builders Association
  • Past Vice Chairman of the Editorial Board for Senior Housing News
  • B.A. in Urban Planning

Debbie Cotter

Operations Manager

  • More than 2 decades of experience in all aspects of marketing and operations management
  • Previously VP of Operations for major Manhattan-based financial company
  • Expertise to strategize marketing plans and formulate the most cost-effective budgets to properly promote each builder client and community
  • B.S. in Marketing and M.B.A. in Finance

Sheryl Ritschel

Research Manager

  • Directs the market research team, providing market analysis, strategic planning and opportunity assessments to residential developers, financial institutions, institutional and private investors and public agencies
  • Areas of expertise include product and price positioning strategies, market opportunity analysis, focus groups, quantitative consumer surveys, feasibility studies and absorption and sales pace projections
  • Experience in diverse market management and market research positions on the consumer and business sides of the telecommunications industry and in the nonprofit sector
  • B.A. in Economics and an M.B.A. in Quantitative Analysis

Kristyne Henderson

Marketing Manager

  • 18+ years of marketing experience in the commercial and residential real estate industry
  • Works with brokers on business development including production of new business proposals, RFPs, and presentation pieces
  • Works with sales associates to create individual marketing plans for each project including advertising, brochures, logos, floorplans, elevations, press releases and more
  • Manages the design and production of all marketing materials
  • B.S. in Marketing

Les Newlands

Sales Manager

  • 20+ years of providing Sales Consulting to the Residential Real Estate Community focusing on the NYC Metro and surrounding areas
  • National Association of Homebuilders (NAHB) recipient: 2015 Sales Person of the Year and 2013 Silver Award – Sales Person of the Year
  • New Jersey Builders Association (NJBA) recipient: 2016 Leasing Manager of the Year and 2015 Sales
  • Person of the Year – For Sale Housing
  • MIRM (Masters in Residential Marketing) Designation and M.B.A in Management

Patrick “Ted” Hanley

Sales Associate

  • Responsible for day to day interface with developer and construction, and for management of high performing teams of sales professionals
  • 20+ years of experience in developing and implementing innovative marketing and sales programs for national and regional home builders
  • Specialist in repositioning underperforming assets to improve velocity and sales revenue
  • Fluent in Spanish

Zachary Newlands

Sales Associate

  • Experience in consultative selling in the residential real estate and personal fitness industries, achieving the highest conversion ratio of prospects to buyers in his previous sales assignment
  • New Jersey Builders Association (NJBA) recipient: 2016 Leasing Rookie of the Year
  • Speaks Spanish fluently
  • B.S. in Business Administration

Grace Lami

New Homes Administrator

  • Manages CB New Homes website, social media, and customer relationship management software
  • Supports CB New Homes Marketing and Operations Managers with client and vendor follow-up and coordination
  • Responsible for CB New Homes project accounting and reporting
  • B.S. in Accounting

Select Clients

Our clients include some of the most successful national, regional and local development and building companies. From feasibility studies prior to land purchase to innovative marketing programs that accelerate sales pace and leaseup, CB New Homes partners with builders to design and execute successful new communities that exceed the expectations of today’s homebuyers.

Awards and Accolades